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Article Type: Events          Published: 01-2014         Views: 2882   



The ever-changing cloud: take your expertise to the next level at the dramatically expanded Cloud Expo Europe 2014 in London this February.

Cloud Expo Europe 2014 is jam-packed with world-class cloud experts, a major exhibition with a record 200+ cutting edge suppliers plus 300 expert speakers in a compelling conference and seminar programme covering all the key issues. And whether you are from a major enterprise, the public sector, service provider or an ambitious SME, you'll find case studies from organisations that have faced - and overcome - similar challenges to the ones you are wrestling with. It's a great chance to ensure your organisation maximises the benefits of the ever-changing cloud. Last year's Cloud Expo Europe had almost 7,000 attendees, independently BPA audited and won the prestigious AEO Award for 'Best Trade Show' - for the second year running!

Following the success of the 2013 show at Olympia, which attracted more than 6,850 attendees, AWS, Dell, NTT and Outsourcery have already joined the growing list of exhibitors for the 2014 event. The expansion to ExCeL London provides room for new additions to the Expo, including a Software Defined Networking programme, dedicated Big Data content and a new dedicated programme for developers - all designed to attract more decision-makers from enterprises, service providers and the cloud ecosystem.

An impressive range of speakers, headed up by Netflix CTO Adrian Cockroft, will also have the crowds flocking to the event. Confirmed panel speakers include Chris Kemp, CEO of Nebula and former CTO at NASA, Daniel Leabeau, Group CIO at GlaxoSmithKline, as well as cloud computing experts from eBay, PayPal, Vodafone, HSBC, Deutsche Bank, Philips and Citibank.

There will be something for everyone at this year's Cloud Expo Europe in the various conference theatres. Let's take a closer look at some of the business and technology themes being covered.

Keynote Theatre:
The cloud movement is driven by savvy technology executives practicing a cloud first IT strategy across their business, coupled to a rapidly evolving, vibrant and booming cloud marketplace, one which is constantly pushing the cloud technology envelope. This theatre hosts foremost International cloud leaders, including some of the world's top rated visionaries, senior industry speakers and executives driving this change. Speakers will deliver their outlook of cloud's future, as well as leading CIOs and senior IT executives on stage, who will be sharing their roadmaps for cloud success. Sessions will include:

"The Age of the Creator - Cloud without compromise", with IBM;

"Big Data and the Cloud - two revolutions that are changing the world", with Rackspace;

"How cloud is disrupting, liberating and changing the boundaries of healthcare", with UCL NHS Trust;

"Putting IT in control of choice", with EMC.

Cloud Management, Services and Applications:
New cloud technologies are changing the way organisations do and run their business. A successful IT strategy must ensure cloud-based resources, services and applications are living up to their promises. Choosing the right way to manage your organisations data, service providers, your customers and enabling faster and more efficient technology deployments are the key focus of this track's content. Sessions include:

"How to navigate the move to integrating Cloud into your overall IT strategy", with IBM;

"Mobility: Balancing flexibility and privacy", with Workshare;

"Standing out in a crowd: Differentiated cloud solutions", with EMC

Cloud Service Providers & Ecosystem - Business:
The rise of the cloud service provider continues at break neck speed and the cloud offers huge rewards for service providers, both those running their own technology and those embracing technical, business and open source partnerships. For the best operators, the cloud promises enhanced services for customers whilst generating financial rewards for business owners and shareholders. This theatre covers business models for cloud service providers, hosters, telcos, ISPs, VARs, SIs and ISVs looking to extend their own cloud services or partner with other service providers and cloud businesses. Sessions include:

"With increasing drive towards cloud standards, what opportunities do service providers have to create and maintain differentiated service offerings?", with Gigas, Adapt and others;

"Reseller/integrator to cloud service provider - what role does the channel play in the delivery of cloud services, which use cases can they address and do they build services themselves or act as a link in the supply chain?", with Verizon, Interoute and others;

"Cloud services brokers - are they here to help the service providers, VARs and MSPs with cloud integration services?", with Zertia, Cloudwork and others;

"Quality of service in the cloud - is it important and if so, how can it be monitored and assured?", with Calligo and others

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