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In good spirits

Article Type: Case Study          Published: 11-2014         Views: 3280      



One of the biggest wine and spirit companies in the world, Pernod Ricard has been able to streamline its approach to cloud backup and disaster recovery throughout its EMEA operations.

Pernod Ricard is the world co-leader of the wines and spirits industry. Although it can trace its roots back to the 18th century, the company was created in 1975 in France through the link-up of two French anise-based spirits companies. Pernod Ricard has rapidly expanded over the past decade by acquiring companies like Allied Domecq and V&S Group which owns the Absolut Vodka brand, to build a large portfolio of international and local brands. It operates through affiliates in 80 countries and employs over 17,000 people. Driven by an entrepreneurial approach, Pernod Ricard continues to expand into new markets by remaining focused on value creation, innovation and a strong sense of ethics. This Pernod Ricard spirit is conveyed by their tagline 'Créateurs de Convivialité.'

Pernod Ricard operates in 42 markets across Europe, the Middle East & Africa. In each of these markets Pernod Ricard has a network of I.T. systems incorporating email, ERP, CRM and Business Intelligence. The raw data contained within this network of systems is critical to the operation of Pernod Ricard in EMEA and therefore the way that it is protected is a vital component of the company's business strategy.

For many years the Pernod Ricard operation in EMEA had a disjointed approach to backing up its data. Each market worked as a separate entity and had control over its own individual network. As a result there were a variety of different Backup and Disaster Recovery solutions in place. Pernod Ricard EMEA decided it was time to adopt a more streamlined and strategic approach.

Backup Technology (BTL), an iomart company, has a well-established Cloud Backup solution and reputation in the market place. It also has a substantial enterprise customer base. As a result Pernod Ricard chose BTL to carry out this major project to optimise all its backups throughout the region as well as provide a remote Disaster Recovery service. Entitled the 'Pernod Ricard EMEA Backup and Disaster Recovery Project,' it involved BTL implementing the Asigra Cloud Backup solution, an industry-leading software platform for online data backup, and transforming what had been an ad hoc approach into a single highly effective backup solution, whilst also establishing a Disaster Recovery solution with defined Recovery Time and Recovery Point objectives.

Once BTL was awarded the contract the roll-out to Pernod Ricard's EMEA sites began. The first two locations chosen were the United Kingdom and Germany. Both countries had immediate requirements for an online solution because of their larger data sizes and server numbers. They were also important because they would provide a good 'proof of concept' reference point for other Pernod Ricard offices in the region. The initial implementations proved a great success and further roll-outs soon began across EMEA. As a result of each location having different existing backup providers and solutions, BTL carried out the installations on-site as Pernod Ricard's different contracts with its suppliers came to an end in each market. BTL ensured that the new solution was in place prior to the termination of those contracts, so Pernod Ricard was always protected.

BTL's solution provides many different layers of service to meet the requirements of each Pernod Ricard EMEA office. By implementing Asigra, BTL was able to provide a quickly deployable Cloud Backup product offering local backup for LAN speed recovery of data; offsite backup for secure long term protection, with long backup history; as well as a complimentary Virtual Disaster Recovery Service. All backup monitoring is performed through BTL's own web portal, so all Pernod Ricard EMEA IT staff have full visibility of their backups, 24/7, from anywhere in the world. This combined solution provides a regimented backup and DR process across Pernod Ricard's EMEA region.

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